About Us

Our Story

 Meaningful Jewelry that feels personal Hi, I’m Prince from Surat, India a city that’s known across the world for diamonds. Growing up here, diamonds were a part of daily life. My father has worked in the diamond industry for decades, and from him, I learned the value of honesty, detail, and long-term trust.But my own journey started a little differently. I was always drawn toward design. With my family's support and years of exposure to gemstones, I decided to create something of my own something personal, thoughtful, and rooted in both beauty and transparency.That’s how Cheriva Jewels was born in 2025.We specialize in both lab-grown diamonds and moissanite, offering jewelry that’s elegant, ethical, and truly one-of-a-kind. Whether it’s a gift, a milestone, or a memory you want to wear , we’re here to make it feel special.

our team

The Hearts Behind Cheriva Jewels
Prince Isamaliya
Founder & Creative Director
Herit Chayani
Marketing Visionary
Avani Shah
Lead Model
Kush Lapani
Photographer
Somil Keda
Sales & Client Relations

Design

Every Cheriva creation begins with a spark a vision shaped by art, emotion, and timeless elegance. From sketch to final polish, we pour heart and precision into every detail, ensuring your jewelry feels as beautiful as it looks.

Inovation

We blend generations of diamond heritage with cutting-edge techniques, crafting designs that are both classic and modern. The result? Pieces that honor tradition while embracing the future of fine jewelry

Journey

From the heart of Surat to the hands of our artisans, every jewel carries a story of trust, passion, and craftsmanship. When it reaches you, it becomes more than jewelry it becomes a part of your story